Making a career in Digital Marketing is the vision of a lot of marketing professionals. Since Digital Marketing is the new trend that is
overshadowing traditional marketing, more and more companies are making a shift towards it. The scope to make an impression of
your own in this field is hence immense
People often deliberate as to which one is better – Digital Marketing or Traditional Marketing. However, in today’s global scenario,
we have to admit that digitization is steadily taking over the traditional methods in a lot of industries and fields. From books,
magazines and newspapers to daily banking transactions everything today is digitized. How could Marketing remain untouched under
Traditional Marketing vs Digital Marketing – comparison
We thought a quick comparison between these two types of Marketing would make a good read.
Traditional Marketing as we all know is advertising in print media like newspapers and magazines. It also includes radio/television
commercials, posters, billboards, brochures etc. Digital Marketing, on the other hand, refers to any kind of marketing done using the
internet. Websites, social networking, YouTube, Facebook, Twitter, LinkedIn, Pinterest are all the different mediums used under
In Traditional Marketing, companies reach out to their target audience while in Digital Marketing consumers find the
This means that in Digital Marketing consumers may perform an organic search may be even a paid
search to figure out a product/service that he/she is interested in. Content is floated by companies through various mediums; these
could be blogs, articles, white papers or posts on social media. The purpose is to make your presence felt; not once, but every now and
then. That is what builds recognition and makes any brand acceptable and popular amongst the customer base.
Traditional Marketing holds a long life; you could pull out an old newspaper or a magazine and go over the advertisements. Yes, there
are people who still do that; they are in a way habituated to Traditional Marketing. In certain cases Traditional Marketing could
restrict itself to a particular locality only; billboards or posters for example. Digital Marketing enjoys the flexibility to select their
target audience. A website is a great way to reach out to a wider audience spread all over the world.
Traditional Marketing is one-way communication. How does one gauge what is going on in the customers mind? Is the product
fulfilling the customers’ expectations? Lack of interaction with the final consumer is a major drawback of Traditional Marketing.
Digital Marketing encourages interaction with the customer. Feedback and comments are a good way to understand consumer
psychology. Strategies can be planned according to the data that is generated by means of Digital Marketing.
And what about the money involved in marketing the traditional way? Traditional Marketing is an expensive affair. Digital
Marketing, however, is comparatively cheaper and reaches a wide range of audience.
How does one quantify or analyses the return on investment in the case of Traditional Marketing? That is a major glitch! Digital
Marketing on the flip side allows plenty of scope to determine and evaluate the ROI. This, however, needs to be given time;
spontaneous results in most cases may not be possible. A lot of Digital Marketing tools like Google Search Console, HootSuite,
Google Analytics etc prove immensely helpful in augmenting one’s business.
It is in the best interest of the businesses that they accept and transition steadily into Digital Marketing to thrive in today’s competitive
business world. But that certainly does not mean that businesses should stop using Traditional Marketing.
conclusion for comparison Traditional Marketing vs Digital Marketing
A balance of both is a sensible thing to do for sure. A lucrative career in Digital Marketing could just be right for you if you possess good communication,
organization and leadership skills along with a pinch of creativity.
We have touched upon very basic differences in both these methods of marketing. If you have some good points to add to these we
will be happy to read them.