What are keywords in SEO language ??
The words or phrases entered in the search box are called keywords
When a word or phrases are entered in the search box the search engine looks for millions of pages to get the best relevant pages. although search engine work more complexly but when these words match with the focus keywords of the page the result is shown.
It tells about what the content on the page is all about.
For example, if you search “best SEO TOOL in 2019”
(many domain name itself contain focus keywords)
SEO tool is the main keyword
And 2019 is specifically describing
whereas best is adjective in relation
“ no, I don’t love grammar lessons…..”
Why we need keywords or why they ARE important ??
Keywords are a way to get more specific or relevant search result
On the other hand, they decide if you rank on first or on … nowhere
Good content with rich keywords definitely rank on first page.
what are “rich keywords “ ??
it doesn’t matter how much relevant keywords you have in your content but rich keywords matter.
Now rich keywords are basically more specific and strong keywords
Which are more trendy over the search bar
They are the common phares which people generally type
- Keywords in questions forms
What is the meaning of…
Which is the best…..
Why it happens when you….
So, in that case, your content should be in the answerable form
Like what is a keyword?
So keywords are a phrase or word which is searched by a visitor in order to get a specific result
2. keywords with dates
Generally, people use like “best SEO tool in 2019”
Using 2019 is good any specific but it is not so long-lived
I mean no one will use the best SEO tool in 2019 in the year 2022
So always use focus keyword as best SEO tool as it will be for long term
3. keyword with error or pattern
Sometimes it happens when large people frequently search a word with the error or in pattern
And search engine ranks that on top so always grab that one as now it is a rich keyword
4. keyword on fire
Sometimes some incident happens
Or some remarkable things occurs the word related to that are used many times by peoples.
So that time find the focus keyword which is most used and that keyword over a period of time will be on fire.
5. Mixed keywords
here are many search queries in which search terms are composite
Or contain two or more keywords
So, In that case, all words should be initially covered in content because
When search engine work it tries to find result related both keywords and simultaneously.
What is Keyword density ??
It is the volume of keywords in the text
Or the number of time keywords occur in the content
It is measured in percentage
Why it is important??
when a word is entered in search box
the search engine will try to find the most relevant pages
and if a page has a number of keywords it is priorities in the search result
but many blogger overuse keywords in the content unnecessary and make the post Spam
There are millions of website and to shine among these we need proper seo
and keywords are main part of seo so, open your eyes and brain to gather more info about it
Seo is simpler than anything if you know it,
and complex than everything if you don’t.
here is a video i think it be helpful for you